Posted: 2024-6-26
Selena Gomez’s beauty brand, Rare Beauty, is expanding its reach beyond humans to celebrate its certification as cruelty-free by Leaping Bunny. The brand is commemorating this milestone by introducing two limited edition dog toys, just in time for National Pet Day.
The new dog toys draw inspiration from Rare Beauty’s best-selling makeup items: the Soft Pinch Liquid Blush and the top-selling mascara. Priced at $18 each, these toys pay homage to the brand’s commitment to animal welfare and its recent cruelty-free certification.
The Soft Pooch Blush Dog Toy features a detachable handle for interactive play, complete with squeaky and crinkly textures. Meanwhile, the Pawfect Strokes Mascara Dog Toy comes with a detachable wand, providing dogs with hours of playful entertainment.
As a lifelong dog lover, Selena Gomez shares her passion for animals through Rare Beauty’s initiative. With two furry companions of her own, Winnie and Daisy, Gomez understands the joy and companionship that dogs bring to people’s lives.
Rare Beauty not only cares for animals but also for humans’ mental health. Through the Rare Impact Fund, the brand supports access to essential mental health resources for young people. Gomez, personally invested in mental health advocacy, aims to make a positive impact in this field.
A portion of the proceeds from Rare Beauty’s dog toys, like all its products, contributes to the Rare Impact Fund. This fund has already distributed $1.2 million in grants to mental health and education-focused organizations and aims to raise $100 million over the next decade.
Rare Beauty expresses gratitude to its supporters and reaffirms its commitment to creating a more compassionate future, both for humans and their furry companions. With initiatives like the Rare Impact Fund and the introduction of cruelty-free dog toys, the brand strives to make a meaningful difference in the world.
